Lal10

About Lal10

Lal10 enables creative manufacturing MSMEs to easily digitize, manage and sell their inventories for cross-border wholesale. Lal10 is Shopify + Alibaba for Indian MSMEs. Small manufacturers use Lal10’s Karigar application to digitize physical inventories which are available for RFQs on our global wholesale platform. They are creating a maker’s revolution by digitizing micro and small manufacturers to take their creative products to global markets. India has over 1.2mn such MSMEs involved in the manufacturing of apparel, home furnishings, decor products. We have digitized 30k SKUs to date and are the largest vertical platform for MSMEs for cross-border wholesale in India. Post pandemic layers of middlemen/ export houses and traditional channels of sales like exhibitions have been disrupted. They have created an efficient alternative with innovative technology-led solutions catering to these large and untapped supplies. They are seeing strong organic adoption of technology for quick market access by local manufacturers and pandemic has only accelerated its requirement. They believe that the future of retail is local. They are targeting small & medium-sized buyers in the US, UK, and Middle east using efficient data analytics and aggressive marketing. It provides them the benefits of a big-box retailer, i.e. affordable sourcing, contemporary design curation & assortment of products. These buyers are resellers on Amazon, Etsy, or Mom & Pop shops, Private labels, and have traditionally been only dependent tradeshows.