Parllay

About Parllay

Parllay, is the Unified Audience Engagement and Social Intelligence Platform. It was introduced in 2012 by a team of former Microsoft big data executives. Parllay provides multi-platform social intelligence and marketing cloud for small and medium size businesses. It provides businesses with the ability to manage an entire Social Media Marketing Campaign from a single unified platform. Functionality includes: · Semantified Stream Management: Visual dashboard to manage brand conversations across all social channels. Integrated in-stream listener to monitor, analyze, engage and discover topic trends and conversations; · Brand Advocacy and Consumer Loyalty: On-demand, customizable, and gamified programs to activate fans, empower brand advocates and increase sales by recognizing customers for their participation with a brand and for their influence; · Social Intelligence and Semantic Exploration of Content: in-depth campaign performance reports. Instant discovery, extensive listening capabilities with rich topic profiling and visualization; · Advanced Audience Intelligence and Targeting: Interactive templates to create and publish campaigns and promotions across multiple social and mobile distribution channels dynamically retargeting users based on their past engagements and audience profiles; · Parllay Audience Network - opt-in, always on, gamified, and on demand marketplace for brand engagements and consumer rewards.